Why I built Intake QA

I'm Ali. I ran intake at a personal-injury firm before I built this. I watched signable cases walk out the door because a call went to voicemail, or the follow-up never happened, or the caller reached the next firm on Google before we called back. The marketing money was already spent. The case just went across the street.

I studied philosophy at Stanford, but the useful part of my background is the headset: I know what a real intake call sounds like, in English and in Spanish, and I know which ones your team should have signed.

Here's what I kept coming back to: the enemy was never the intake team. It was the silence after the call. The voicemail nobody returned, the “let me talk to my spouse” that never got a follow-up. Firms obsess over generating the next lead and stay blind to the ones they already paid for and let walk. And everyone reporting on it had a stake in the answer. So I built the independent desk that checks: read every call, detect the signable ones that didn't sign, reconcile against who actually signed, put a dollar figure on what walked, and hand your staff a compliant play to win it back.

I'm the analyst of record. The software does the listening at scale, but I review every audit and every monthly statement and sign off on what you read, because I know what a signable case sounds like, and a QA function that doesn't have a human who does isn't worth much.

The founding cohort is small on purpose: three to five Southern California PI firms who use it on real calls and tell me where it's wrong. You'd get direct access to me and a say in what the desk becomes. No sales team, no logos to show you yet, just the work.

Ali, Founder, Intake QA · Orange County, CA